A lot of people hate applying for jobs but as long as you are not self-employed this is a rite of passage and the CV alone will not cut it and a cover letter is crucial. There is a part of everyone, even the most proficient writers, that is not okay with writing cover letters. Cover letters never go out of style and for people who do not have impressive resumes this is the best way to catch the attention of the recruiter. You will be able to express your personality and style through the letter and tell the company why you think you are the right fit for the job. When you take the time to write it well, you will have an advantage over the other applicants because many people do not know how to write these letters. You need to avoid boilerplate cover letters like the plague. It might be easy to use the same cover letters for different jobs but they will not be compelling and writing a customized cover letter will work out to your advantage in the end. You will not be enthusiastic about mass emails and this is the same reaction employers have when a boilerplate cover letter hits their inbox or desk.
It makes sense when you find the address of the person who will be sorting out the applications. People will check their own emails often and if you are sending to the general addresses it might be quite a while before anyone opens it not to mention at times these letters are never read. You can send it to the hiring manager, the HR person or the internal recruiter. It is these professionals who will determine whether you get the job or not and tailoring the letter to impress them raises your stakes. Search for their names and other details which will make the letter look like it was just meant for them.
You should proceed to the body of the letter after the salutations are done and it is crucial to find a way to talk about the things you love the most about the company. This is interesting and it will keep the reader going up to the end. There will be a lot of people applying for the position and this means you need to point out what you will be bringing to the table.